If you own a business, you would certainly like to know how to grab more eyeballs and secure more customers who would wait to buy and try your products or services. And if, until now, that desire was attributed to hard-work, let it be clear for once and all – it’s not that hard work either!
It’s actually a lot easier than you might think. And that does not mean you need to tell a lie or cast a spell over your Target User Group (TUG) to subscribe to your services or buy your products.
You simply need to offer them what they want. The key here lies in garnering knowledge of the psychology of your TUG.
It’s a fact that human beings’ brains reacts to some similar triggers that drive into actions.
To mould their belied and action – and importantly, gathering information about your TUG, all you need is wisdom about those ‘triggers’ – and a knowledge about how to utilize them across your marketing effort.
Here, you will get chance to read about 7 such ways you can make use of a few of those triggers:
- The game of pain and desire
We all are driven by the drive to avoid pain and the desire to attain pleasure. Even while participating in a seemingly painful endeavor, our drive remains the associated pleasure that we derive out of our action.
You can employ this trigger in making your customer go from point A to B – where from point A (where they are now) to point B (where they want to be) you only drive/motivate them to get closer to B.
In your marketing effort, your aim should be to teach your leads to move as close as possible to B – before you ask money from them. The closer you motivate them to reach B; there are riper chances that they would buy from you. You address a desire, a want, and an aspiration towards making their final endeavor a pleasurable event.
- The urge for that ‘new’ thing
We love to be associated with new items. The factor of novelty has reasons stemmed in our neurological setup. It is now proven that any exposure to something novel/new and unfamiliar boosts the release of dopamine in our brain.
That chance for that pleasure of attaining/having/getting associated with a new item motivates us to try it out.
Apple releases new model every 6 months. You can re-do your app/release a new one, offer enhanced version (no matter how minuscule the change between the versions, maybe)
Most successful online marketers do this with their information products. Instead of making the same product available all along the year, they employ the factor of novelty and scarcity which ‘triggers’ an increase in their sales.
How about getting you to know that a simple idea sharing can double your income by 100 dollars? If you are interested in knowing ‘how’ that might happen, here, you’ve just experienced why an explanation about a ‘method’ boost your subscription. The majority of white papers and webinars sell following this principle.
- Share a fine Story
Give a good story for everyone to read about you/your product. A good story creates good connection. A good connection connects human emotion. Chances are that you and your TUG would become ‘one’ through the story you share.
- Your Solution needs to be Simple
Nobel Prize winning psychologist, Daniel Kahneman, in his book, ‘Thinking Fast and Slow’, exclaims, “A general ‘law of least effort’ applies to cognitive as well as physical exertion.
Let your solution be the simplest one around. And you are able to keep that like this, chances are that your solution will prove to be the best solution. You have ‘Occam’s Razor’ philosophy to further bolster this belief.
- Need of a Common Enemy
A foe’s foe is a friend! And a friend’s friend is your friend. If you share a common enemy and a common friend with your prospects against you can get your TUG motivated to invest in your products/services.
- Inspire Curiosity
George Loewenstein, a professor at Carnegie Mellon, found out that if there is a gap in-between ‘what’ we know and what we ‘want’ to know, chances are high that we will take steps to bridge that gap. The factor of Information Gap Theory comes to the fore with this.
You can also take steps to inspire sharing of common thoughts, and build a community of such people across which you can place your products/services.