Prototyping to test, refine and validate ideas and interactions is a human-based approach to design, which is focused to understand what people desire, require and give value in an agile, rapid and iterative manner.
Imagine your invention idea’s prototyping like an insurance policy, ensuring you just revolve around the solutions that bring real value, and allow your development and delivery teams to concentrate on bringing a solution that can address customer expectations and requirements before the solution is given.
This helps in saving you costs and time on post-launch fixes and ascertains that your reputation will be untouched.
Prototypes are employed like an iterative design tool during main phases of the concept, design and development process.
At the beginning, the use of low fidelity prototypes develops an understanding of how users do their works, enlightening needs that are transformed into decision-making tools like personas and scenarios.
As the idea or concept gets more polished and refined, so does the prototype.
High fidelity prototypes could be utilized to test the suggested real-life experience before development, this abets to refine interactions and validate solutions.
This makes sure the ending experience the customers have with the product, service or system must address their expectations and is useful, usable and valuable.
Why to create prototypes?
- A prototype works as an evidence ground to prove that you are the originator of this idea and it reduces the risk and helps the business go ahead with confidence.
- It gives the business a repeatable and systematic process to find out, verify and create innovation initiatives and customer experience opportunities.
- It also helps in validating experiences that expand to multi-channels, or are limited to one channel, service, product, touch-point or interaction.
- It helps in saving the organization costs and time; it speeds up innovation and lowers time to market.
- It helps in removing subjectivity from the process of development and decision-making.
- It results out an end product, service or system that is useful and valuable.
- It helps the business to decide quickly.
How to use prototypes?
- It also helps in identifying, validating and developing innovation initiatives and customer experience opportunities.
- It helps in deciding fast on concepts and ideas through customer-based insight and objective.
- A prototype is used to test ideas before implementing to reduce costs, rework and time.
- It helps in conveying the feasible results of an extended initiative to grow support.
- It helps in visualizing an idea to construct stakeholder engagement and buy-in.
- It helps in collecting requirements and suggesting a way for solution.